Matthew Demarco
Writer and editor
- Role
- Communications Manager at Meedan
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Matthew Demarco
With 10 years of experience in professional writing and a wide-ranging background in the fields of education and literature, I have a diverse set of skills I draw from, and I\'m eager to apply them in novel and interesting ways.I am adept at creating full-funnel thematic content strategies that serve multiple personas using a pillar and cluster content model to generate traffic, convert visitors and nurture leads.With experience in both B2B and B2C marketing, I\'ve specialized in verticals like K-12 edtech, higher education, nonprofits, health care, technology, communications and more. The kinds of deliverables I\'ve written range from blogs to ebooks, white papers, animated landing pages, infographics, newsletters, video scripts, brochures and interactive quizzes. I also have experience writing for social media.I am highly familiar with AP Style and comfortable integrating customer style, tone and voice preferences. Likewise, I\'ve helped shape company branding and style guidelines around these topics. I have written for clients in American, Australian and British English, and I leverage tools such as Google Analytics, Semrush, SE Ranking, MarketMuse, Ahrefs, Sprout Social, HubSpot, WordPress, Canva, Figma and more in my practice. I also place a high value on efficiency, and I make sophisticated use of project management tools such as Monday.com and Jira to ensure collaboration proceeds smoothly and effectively among all stakeholders.
Experience
Communications Manager
Aug 2025 — Present · San Francisco, CA, US
Manage monthly newsletter with a subscriber base of more than review, edit and fact-check editorial content for all channelsCreate and deploy house editorial style guide based on APSet and maintain communications production schedulesSupport the revamping and reimagining Meedan’s narrative and visual brand identity
Education
University of Illinois Urbana-Champaign
Bachelor of Arts, Arts and Sciences; Rhetoric: Creative Writing
2007 — 2010
Columbia College Chicago
Master of Fine Arts (MFA), Creative Writing - Poetry
2014 — 2016
Lake Park High School
High School Diploma, College prep and arts
2003 — 2007
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