Matthew Cryan

About Matthew Cryan

I’m a digital product and business development leader with a track record of building, launching, and scaling products and growth initiatives across automotive, eCommerce, and enterprise environments.Most recently, I built the U.S. business development function from the ground up in a greenfield environment, defining go-to-market strategy, generating pipeline, and engaging senior stakeholders across multiple industries.My background spans full-cycle product management and user-centered design, with hands-on experience in bringing web and mobile products from concept through launch. I thrive at the intersection of business and technology, translating complex needs into practical, high-impact solutions.I’m particularly strong in:Building and scaling new functions and processesDriving cross-functional alignment across product, engineering, and business teamsUsing data and research to inform strategy and decision-makingCommunicating clearly with both technical and executive stakeholdersFollowing a recent organizational change, I’m exploring new opportunities where I can bring both product and growth leadership to teams looking to build, scale, or transform. m••••••••@gmail.com (97••••••37

Experience

1. Product Manager

   rpc - The Retail Performance Company

   Jan 2025 — Present

   Led design and continuous improvement of customer-facing solutions, optimizing user journeys, engagement, and conversion across digital and service experiences. Translated customer needs and business objectives into clear product requirements, user flows, and prioritized backlogs aligned to measurable outcomes. Analyzed user behavior and performance metrics to identify friction points and drive data-informed improvements in adoption and retention. Partnered cross-functionally with design, data, and delivery teams to execute product initiatives and deliver high-quality, user-centered experiences. Contributed to go-to-market efforts by defining positioning, messaging, and target segments, supporting successful rollout and adoption of new offerings. Established feedback loops with stakeholders and end users to continuously iterate on features and improve usability and customer satisfaction.

Education

• Montclair State University

  Fine/Studio Arts, General

  2002 — 2006

• Gibbs College

  Associate of Arts and Sciences - AAS