Matthew Parker
Director of Product Strategy and Development
- Role
- Director of Product Strategy and Development at The Energy Project
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Matthew Parker
Content and creative director building products, experiences and programs for large corporations. Past client engagements include American Express, Fidelity, the NBA, Time Warner Cable, Pfizer, Best Buy, to name a few. Skills: UX, Content Design, Instructional Design, Content Strategy, Creative Direction, Information Architecture, Interaction Design, Digital Communication, Product Development, Branding, Copywriting, Marketing, Innovation, Conceptual Thinking, Cross-Functional Collaboration, Business Development, and Leadership Career highlights: • Helped establish the health division of Digitas • Founding partner of a full-service agency with 20+ staff • Patented inventor of a consumer goods product, sold at major retailers • Member of an accelerator program, one of seven accepted into the cohort • Senior leader for the launch of the Chicago office of Digitas • Creative lead behind well-known campaigns, including Best Buy’s long-standing loyalty program
Experience
Director of Product Strategy and Development
Sep 2017 — Present · New York, NY, US
Our mission is to help burned-out employees manage energy in order to increase capacity (and happiness) at work. As Director of Product, I built the company\'s first online learning academy, including road mapping and executing online programs and created their first app, which won the Silver Global Ace Award for “Best Digital/Technology Powered Experience.”
Education
Rutgers, The State University of New Jersey-New Brunswick
Bachelor of Arts (BA), Journalism and Mass Media
1986 — 1990
School of Visual Arts
Advertising
1991 — 1993
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