Matthew Parisi

About Matthew Parisi

PROFESSIONAL OVERVIEWAward winning, Pragmatic-trained, veteran marketing leader championing a data-driven approach that has proven results across a range of industries (including B2B and B2C). Most recent experience as Product Marketing leader for B2B tech/data/AI product (Customer Data Platform category). Passionate about strategic go-to-market for tech and AI products, including product positioning, messaging, enablement, and product marketing. Managed programs consistently show growth in revenue by employing modern strategies featuring executive-level thought leadership and evangelism. Expertise spans online and traditional marketing channels including digital, customer data management, email, CRM, search, social, display, events, and more. Deep experience managing go-to-market for complex, enterprise tech products targeting marketing, business, developer, and analytics roles across industries including financial services, healthcare, pharmaceutical, retail, manufacturing, entertainment, and travel and hospitality. Domain expertise in marketing, tech landscape, data integration, analytics, and customer experience.HISTORYGraduated from the University of California, San Diego, earning a BA in Communications Cum Laude with Department Honors, including a focus in Computing for the Arts. Attended and graduated in top 10 of top college preparatory institute in Buffalo, NY. Former professional ultimate frisbee player in the American Ultimate Disc League, now Ultimate Frisbee League.SPECIALITIESProduct Marketing, Strategic Marketing Leadership, Cross-Channel Marketing Strategy and Implementation, Analyst Relations, Online Campaign Optimization, Comprehensive Search Engine Marketing Expertise, Lead Generation, Sales Enablement, CRM & Marketing Automation, Social Media Marketing, Account Based Marketing. At heart, a high energy, inspirational problem solver desiring unique, complex challenges working with a team.

Experience

1. Senior Product Marketing Manager

   Adobe

   Sep 2025 — Present · San Jose, CA, US

   Lead go-to-market strategy and execution for new features and capabilities for Adobe Real-time Customer Data Platform, B2B Edition• Partner with product management and engineering leads from ideation through general availability of new releases and reature enhancements• Craft messaging and positioning highlighting feature benefits and value to customers and prospects• Develop collateral to train sales teams and excite customers about upcoming innovations• Stay current with industry trends and conduct competitive analysis of offerings in the B2B CDP space and wider• Develop joint positioning and go-to-market strategies with other Adobe product teams and technology partners• Accelerate deals by working with sales to provide pricing and deal support• Quantify market opportunities and support internal pricing strategy and finance teams with forecasting and modeling• Fuel business growth through pipeline tracking and analysis• Power customer success by monitoring usage and adoption and finding opportunities to help customers realize value

Education

• UC San Diego

  Bachelors, Communication, Visual Arts, New Media

  2001 — 2006

Skills

• Client Services
• Brand Development
• Web Analytics
• Crm
• Google Adwords
• Web Project Management
• Integrated Marketing
• Lead Generation
• User Experience
• Marketing Strategy
• Sem
• Mobile Marketing
• Online Advertising
• Facebook
• Landing Page Optimization
• Digital Strategy
• Strategy
• E-Commerce
• Website Development
• Conversion Optimization
• Software as a Service (Saas)
• Web Marketing
• Digital Marketing
• Marketing Automation
• Marketing
• Customer Relationship Management (Crm)
• Web Design
• Affiliate Marketing
• Marketing Operations
• Management
• Demand Generation
• Interactive Marketing
• Account Management
• Google Analytics
• SEO
• Online Marketing
• Search Engine Marketing
• Ppc
• Marketing Management
• Email Marketing