Matthew Oconnell
Global Brand and Content Strategy Director at Xaxis
- Role
- Global Brand and Content Strategy Director at Groupm
- Location
- Burbank, CA, US
- LinkedIn followers
- 500 followers
About Matthew Oconnell
A content strategist, brand storyteller, and creative marketer known for building compelling, content-driven, global marketing narratives that advance brand reputation and lead to strong business results. An avid advocate of editorial excellence, multimedia content plans, thought leadership initiatives, Oxford commas, and the transformational power of passionate voices.
Experience
Global Brand and Content Strategy Director
Jan 2020 — Present · Los Angeles, CA, US
Coordinate global and regional marketing teams and business development teams around the world to define and enforce the Xaxis brand story.• Conceive and produce marketing materials, thought leadership content, sales assets, multimedia content including podcasts, infographics, and research projects that quantitatively advance brand awareness and enhance perception of Xaxis’ innovative programmatic solutions and industry thought leaders.• Act as chief copywriter and senior editor across global brand assets and campaigns. • Recruit and manage external contributors including producers, designers, writers, and editors to scope and deliver global brand projects. • Produce whitepapers, videos, articles, infographics, editorial calendars, and other content.
Education
Emerson College
Bachelor of the Arts, Film
2002 — 2006
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