Matthew Shannon

Head of Sales @Foreplay.Co

Toronto, ON, CA

Sales-Assisted Strategy & Execution- Implemented a scalable sales-led growth (SLG) strategy that seamlessly complemented existing PLG motion- Scaled predictable revenue engine through CRM optimization, sales automation, and data-driven performance tracking- Identified and continuously improved sales processes, ensuring alignment with PLG foundation and maximized conversion from sales-assisted opportunities- Partnered with Marketing on RevOps to design lifecycle programs that convert self-serve users into high-value customers through assisted sales touch points.Expansion & Growth- Drove expansion revenue across customer base, identifying upsell, cross-sell, and retention opportunities- Developed account expansion playbooks that increase ARPU and customer lifetime value- Contributed to company-wide growth planning and revenue forecasting, ensuring accurate pipeline and growth assumptions for board-level reporting.Enterprise Sales & GTM- Lead go-to-market efforts for larger deals and enterprise opportunities, including complex use cases and multi-stakeholder environments- Established a repeatable sales motion that shortens deal cycles, improves win rates, and delivered repeatable deal outcomes- Built a strategic narrative tailored to C-level buyers, informed by a deep understanding of agency and marketing technology workflows.

University of Waterloo

Bachelor of Arts (B.A.) (Honors), Management Studies