Matthew Morran
Growth Marketing Manager at Independence Pet Group
- Role
- Growth Marketing Manager at Independence Pet Group
- Location
- Greensburg, PA, US
- LinkedIn followers
- 500 followers
About Matthew Morran
Experienced Marketer with a demonstrated history of working in the digital marketing world. Skilled in Search Engine Marketing (SEM), Google Analytics, Marketing Strategy, Digital Marketing, Social Media Marketing and Graphic Design. Strong Marketing professional with a Bachelor\'s Degree focused in Graphic Communications and minor in Advertising from Liberty University.
Experience
Growth Marketing Manager
May 2025 — Present
Driving customer acquisition, engagement, retention, and revenue through data-driven marketing strategies and experimentation- Identify high-impact opportunities across acquisition, activation, retention, referral, and monetization- Translate company objectives into measurable marketing initiatives and experiments- Plan, launch, and optimize multi-channel campaigns (paid media, SEO/SEM, partnerships, social, and content)- Own the testing roadmap using A/B and multivariate experiments to improve conversion rates and funnel performance.
Education
Trinity Senior High School
High School
2003 — 2007
Liberty University
Bachelor's Degree, Graphic Communications
2007 — 2011
Skills
- Marketing
- Graphic Design
- SEO
- Marketing Strategy
- Sem
- Digital Marketing
- Search Advertising
- Social Media
- Social Media Marketing
- Google Analytics
- Marketing Communications
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