Matt McWhorter

About Matt McWhorter

I love my job! I am a marketing media advisor with a focus on sales, marketing, client organizational growth, leadership and my company\'s growth. I had the unique privilege of winning 26 company awards for sales and marketing excellence. My passions include tech, media, travel, college and NFL football, golf, fishing, great coffee, 80\'s music, classic movies, and family.

Experience

1. Vice President, Integrated Media Advisor

   Livability

   Mar 2021 — Present · Nashville, TN, US

   Traveling the country and via zoom meetings I am collaborating with State Department of Economic Development, Regional / County / City Economic Development Organizations, Chambers of Commerce Agencies; to promote globally, nationally, statewide and regionally their unique business climates, talent / new residents attraction message and tourism message through our Integrated Media Program suite of tools.With the very important goals to:1) Attract business, industry, foreign and domestic capital investment.2) Attract Talent / New Residents.3) Attract Tourist.*Meet with C level executives and marketing / communications professionals to provide Business to Business and Business to Customer integrated marketing offerings that provide advertiser engagement and retention strategies as well as branding/community awareness opportunities.*Manage an existing pipeline while driving new business with each project.Journal Communications is a custom media and content organization that connects brands to customers – in content and photos – through content marketing programs in four content categories: economic development, agribusiness, community, and travel. By creating engaging editorial content, dramatic photography, sophisticated design and innovative digital experiences in each of these divisions they create top-quality print, digital, and mobile content marketing products that connect with target audiences through integrated programs tailored to client objectives.To extend the reach of client content beyond traditional distribution strategies, we own and operate three national brands, Livability.com, FarmFlavor.com and Travel.

Education

• Ball State University - Miller College of Business

  Bachelor of Science

• Ball State University

  Bachelor of Science

• Elkhart Central High School

  Grades 10-12

Skills

• Sales Operations
• Training
• New Business Development
• Special Customer Appreciation Events - From Planning to Hosting
• Project Planning
• Solution Selling
• Develope and Manage Datacomm, Security and a/V Distribution Relationships
• Trade Shows - From Planning to Lead Generation
• Strategic Planning
• Cold Calling
• Proficient in Microsoft Office Products
• Negotiation
• B2b Sales Sucess
• Account Management
• Managing Complex Lengthy Sales Cycles
• Marketing
• Lead Generation
• Management
• Networking
• Product Training
• Leadership
• Developing and Managing Large High Profile National & Regional Accounts
• Security
• Ip
• Business Development
• Develope and Manage Datacomm, Security and a/V System Ingetrator Relationships
• Voip
• Data Center
• Sales
• Project Management
• Events
• Wireless
• B2b
• Product Training Seminars - From Planning to Presenting
• Competitive Analysis
• Selling