Matthew Frank Martinez

About Matthew Frank Martinez

A technical marketing professional with nearly 15 years of experience in a multi-agency environment. Strong background in measurement & learning towards success for product launches and future subscriptions/acquisition of new customers. Extensive knowledge of the intricacies between media and site side measurement.While at Empower I was a direct manager of a team of four as well as a contact for senior level internal and client communication. Domestically my focus was on Cloud and Enterprise (e.g, Azure), XBOX and Windows. Internationally I supported all Microsoft brands which used a variety of reporting tools and data vendors. In person visits were made to Tokyo, Sydney and Singapore to ensure alignment across campaigns.As a young man I grew up on the heals of digital media reaching it\'s adolescence years. As publishers and ad-tech companies were fighting for attention being that almighty sweet media budget. Vendors would come and go and I took the backseat at a few different agencies getting my hands dirty, and still do. It has been a blast to have worked with such amazing people a long the way! I look forward to many more memories in this digital space.Life is a journey! Thanks for having me as a part of yours. See you around!Notable remarks:• Unique set of experience working for large agencies and clients. • Able to communicate effectively about process.• Good set of hard (web technologies) and soft (interpersonal) skills.• Able to effectively \"read a room\" e.g, knows when to move on or elaborate.• Passion for digital, Search Display & Social.Specialties: • Third party ad servers (Atlas, DFA, DCM etc.)• DMP, DSP & SSP Technology• Training• Programmatic• Online Creative• Rich Media Vendors (Doubleclick, Sizmek, etc.)• Site Analytics (Omniture, WebTrends, etc.)• Business Intelligence• Consumer Insights• Marketo

Experience

1. E-commerce Analytics, Consumer Experience

   PEMCO

   Oct 2018 — Present · Seattle, WA, US

Education

• DeVry University

  BS, Computer Information Systems

  2001 — 2005

Skills

• Sem
• Flash
• E-Commerce
• Email Marketing
• Social Media Marketing
• Omniture
• Mobile
• Google Analytics
• Media Planning
• Digital Marketing
• Campaign Optimization
• Ad Serving
• Ppc
• Online Marketing
• Analytics
• Online Video
• Display Advertising
• Social Media
• Web Development
• Atlas
• SEO
• Ad Networks
• Comscore
• Search
• Rich Media
• Google Adwords
• Interactive Marketing
• Campaign Management
• Mobile Marketing
• Web Analytics
• Doubleclick
• Integrated Marketing
• Media Buying
• Affiliate Marketing
• Interactive Advertising
• Conversion Optimization
• Mobile Advertising
• Webtrends
• Html
• Digital Media