Matthew Marcus

About Matthew Marcus

Experienced leader with proven history of generating high-level income streams and…

Experience

1. EVP, Proprietary Technologies & Partnerships

   The Famous Group

   Aug 2020 — Present · Los Angeles, CA, US

   Co-Created and launched the company’s proprietary “Vixi Live” selfie cam platform in 2020. It has since evolved to become the \"Vixi Suite,\" an all-in-one audience engagement tool incorporating the first use of fan-participation Ai in a live event environment. The \"Vixi Suite\" has been used by tens of millions of fans in 400+ venues in 25 countries. It has been seen at multiple Super Bowls; concerts featuring Adele, Imagine Dragons, & Lainey Wilson; NBA/MLB/NHL/MLS/NFL/NCAA/WNBA Drafts, All-Star Games and championships; festivals such as BottleRock, Kalorama, & Essence; and corporate events for Verizon, Amgen, Freeman, & more. It\'s also been used by the world’s most prestigious teams such as the Dallas Cowboys, Golden State Warriors, Montreal Canadiens, New York Yankees, Paris St. Germain, and Alvark Tokyo. Walmart, American Express, Verizon, Geico, and hundreds more have sponsored the activations.Sold and executive produced multiple sponsored Broadcast Mixed Reality, Mobile Augmented Reality, and On-The-Ground productions working together with The Famous Group’s Advanced Technologies and Creative teams. Activations include Carnival Cruises/NFL/FOX, Toyota/VMAs/MTV, Intel/Summer Olympics, GSK/RuPaul’s Drag Race/Paramount, Corona/MLB/ESPN & Bundesliga.Executive Producer of the largest virtual fan experience, “Virtual Seat” for the WWE that brought in thousands globally for each of 104 live episodes. Created show management and infrastructure processes in an extraordinarily tight timeline. Built systems during COVID-19 that allowed for supervision of a team of 40+ people and a multi-million-dollar budget. The project received over 15 awards globally including the coveted Golden Podium Laureate Sportel Award. Honored by being named a Sports Business Journal Tech Power Player, and part of the team that was named the #1 Most Innovative Company in Sports by Fast Company, as well as Agency of the Year by the Sponsorship Marketing Association.

Education

• University of Maryland

  B.A.

Skills

• Social Media
• Creative Direction
• Video Production
• Broadcast
• Marketing
• Integrated Marketing
• Entertainment
• Partnerships
• Video