Matthew Williams

About Matthew Williams

A Marketer who believes that brands have the ability to shape culture and impact lives in small but meaningful ways. An MBA who pairs competitive and consumer research with creating thinking and trusting his gut, to develop and elevate consumer facing brands in the markets they play.

Experience

1. Sr Marketing Manager, Global Mizani

   L'Oréal

   Aug 2022 — Present · New York, NY, US

   Led the ground-up renovation of Mizani, including redefining the target consumer profile and optimizing product portfolio resulting in a gross margin increase of +8% and topline increase of +12%. Forged brand partnerships across dermatology, fragrances, and visual arts, to successfully reconstruct the brand’s positioning and strengthen consumer saliency.

Education

• Indiana University - Kelley School of Business

  Master of Business Administration - MBA, Consumer Marketing

  2019 — 2021

• Penn State University

  Bachelor of Arts (B.A.), English Language and Literature

  2011

Skills

• Retail Buying
• Brand Management
• Marketing Strategy
• Social Media
• New Store Development
• Third-Party Logistics (3pl)
• Social Networking
• Microsoft Powerpoint
• Hootsuite
• Microsoft Excel
• Event Planning
• Multi-Store Operations
• Microsoft Word
• Highly Personable
• Operations Management
• Luxury Goods
• Task Management
• Customer Service
• Budgeting
• Microsoft Office
• Public Relations
• Constant Contact
• Radian6
• Employee Relations
• Data Analysis
• Customer Relationship Management (Crm)
• Public Speaking
• Management
• Inventory Management
• Email Newsletter Design
• Visual Merchandising
• Creative Writing
• Marketing
• Project Management
• Time Management
• Profit Maximization
• Leadership