Matthew Larsen
Detail-driven paid social and digital advertiser who loves enabling meaningful, efficient, and rewarding user experiences for well-respected brands
- Role
- Markets & Channels Digital Innovation Manager - Social Commerce at the LEGO Group
- Location
- Northampton, MA, US
- LinkedIn followers
- 500 followers
About Matthew Larsen
I\'m a seasoned digital marketer who loves to explore new ways of connecting people to the brands and products that will make their lives better. I spent the last six years or so with a keen eye on Social Commerce/Social Shopping, Dynamic Product Ads, Social Media, and emerging digital marketplaces and formats. I\'ve been the foundational go-to person; the one who people turn to for questions like \"How do I do [this] in Ads Manager?\"\"How do we setup this AR Experience?\"\"How do I get my product feed working properly for Instagram Shop?\"\"What\'s a Conversion API?\"\"What platform should we use for Creative Optimization?\"- I love figuring things out and diving into marketing tech and marketing automation. Throughout my career, I\'ve enjoyed setting up campaigns big and small inside of direct ad platforms like Facebook (Meta) Ads, Twitter Ads, Reddit Ads, Pinterest Ads, YouTube/Google Ads, etc. I\'ve also had plenty of experience with programmatic display and PPC/paid search as well as email marketing and text marketing campaigns. Podcasts, too. All these emerging platforms and tactics are fascinating to me, and I love to dig in and learn fast. I got my start by co-founding an e-commerce site that sold printed stadium cups and custom stress balls. I learned a lot from that. I sold my stake after the first 5 years, and I\'m proud that the business is still going strong over 20 years later. For all its faults, I still believe in the power of social media to connect us to things we care about. I still believe personalized ads are the best way to sustain e-commerce. People would hate a non-personalized internet. Seriously. When I\'m not in front of a screen or talking to a smart speaker, I am an indie-folk musician, concert organizer, kayaker, dad, cancer survivor/advocate, a frequent traveler and an eater.
Experience
Markets & Channels Digital Innovation Manager - Social Commerce
Apr 2023 — Present · Boston, MA, US
Education
Greenfield Community College
Associates of Arts, Art / Media
1995 — 1996
Westfield State College
Bachelor of Arts, Mass Communication
1996 — 1999
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