Matthew Lankford

Digital Marketing Coordinator @MJH Life Sciences®

Cranbury, NJ, US

Assist in the development and execution of digital marketing campaigns across PPC, SEM, paid social, and display channels using platforms such as Google Ads, NewsBreak, Microsoft Ads, Lasso, and Viant- Monitor campaign performance and provide data-driven insights using Google Analytics, Looker Studio, and platform dashboards to improve ROI and reduce cost-per-acquisition (CPA)- Collaborate with cross-functional teams to ensure campaigns align with brand goals and marketing objectives- Manage and optimize media spend across Google Ads, NewsBreak, and Microsoft Ads, maximizing efficiency and campaign reach- Create compelling ad copy and coordinate visual assets while supporting A/B testing to enhance engagement and conversions- Track and report on key performance indicators (KPIs), delivering regular insights to stakeholders using Google Analytics and Looker Studio- Stay informed on the latest trends and best practices in digital advertising to drive innovation and continuous improvement