Matthew Koenig
Category Analyst Adult Beverage | Harris Teeter | UNCC ALUM
- Role
- Sr Category and Pricing Analyst Adult Beverage at Harris Teeter
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Matthew Koenig
Data-driven professional with a strong foundation in supply chain management from UNC…
Experience
Sr Category and Pricing Analyst Adult Beverage
Jul 2024 — Present · US
As a Beer and Wine Category Analyst at Harris Teeter, I am responsible for driving the strategic growth and profitability of our beer and wine product categories. My role involves analyzing market trends, consumer behavior, and sales data to identify opportunities for category optimization and to develop actionable insights. I collaborate cross-functionally with merchandising, marketing, and procurement teams to create data-driven strategies, optimize product assortments, and ensure the selection aligns with customer preferences.By monitoring key performance indicators (KPIs), conducting competitive analysis, and forecasting demand, I help shape pricing strategies and promotional plans that enhance category performance. I leverage advanced analytics tools to generate insights that influence purchasing decisions and guide our product offerings, ensuring we remain competitive and relevant in an ever-evolving market.
Education
University of North Carolina at Charlotte
Bachelor of Business Administration - BBA, Logistics, Materials, and Supply Chain Management
2019 — 2022
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