Matthew Holland

Director of Go to Market Sustainability Strategy @Bridgestone Americas

Within the Sustainable Business & Office group, I lead the development and execution of Bridgestone Americas\' go-to-market sustainability strategy, with a results-oriented and data-driven approach. I do this by focusing on 3 key areas: Product Strategy: Developing and leading the go-to-market strategy for certified sustainable tires and partnering with marketing, procurement, product planning, and our technical teams to develop integrated sustainability value propositions as seen in the launch of the Turanza EV tire. Digital Solutions: Pioneering digital solutions in the fleet decarbonization space as part of our Bridgestone Mobility Solutions business. Partnerships: Working with strategic partners and our motorsports group to synthesize the unique capabilities of each organization to find ways to bring sustainability across the value chain and create a vision of what’s possible. Placing particular emphasis on taking our best ideas from the race track to the test track, to the street as quickly as possible.