Matt Kerbel
Advisor @Frich Money
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WORK HISTORY
Advisor @Frich Money
THE place Gen Z goes to talk about & learn about money.
EDUCATION
UCLA Anderson School of Management
Master of Business Administration (M.B.A.)
McGill University
Bachelor of Commerce (B.Com.)
ABOUT MATT KERBEL
Co-host & executive producer of the new podcast, Best Brands on Earth, from the Clios. Initial episodes dropping in the coming weeks. Stay locked About me. I’ve spent 20 years building some of the most culturally relevant brands of the 21st century including Lyft, Call of Duty, MeUndies and more. Most recently as Global Head of Brand Strategy at Turo, where the brand eclipsed $1B in revenue and was named to TIME\'s 100 World\'s Best Brands list in 2025. Today—I co-host the new podcast Best Brands on Earth in partnership with The Clios (launching in the coming weeks), advise challenger brands and founders across a variety of industries, write The Maple (a monthly newsletter tapping into the trends worth talking about), and spend a lot of time in the rooms where marketing\'s next decade gets decided. I’m also building one of the best new events series in marketing, creativity, and business. But more on that soon. On LinkedIn I write about: → Brand building and the campaigns worth studying → Culture, creativity and what marketing can learn from everywhere else → Career strategy and the soft skills nobody teaches you (but should) → The contrarian take on whatever everyone else is saying I grew up in Toronto, became an American citizen in 2015, and have spent two decades proving that the side door is almost always open if you\'re willing to look for it. I love to build amazing businesses, brands & communities, help others, travel and be a dad. And not in that order. DMs are always open.
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