Matthew J. Streich

About Matthew J. Streich

Matthew Streich is the founder of BAKED, an experiential agency building culture-forward brands and events across cannabis, music, art, and emerging consumer categories.With over a decade of experience across California, Nevada, and Florida, Matthew has helped shape the cannabis industry through brand development, product launches, and packaging innovation. He played a key role in bringing iconic names to market, including PAX, GPen, Storz & Bickel, VIBES Papers, and Higher Standards. He also helped launch Pollen Gear, a brand that revolutionized child-resistant cannabis packaging, creating custom solutions for companies like MedMen, Tikun Olam, Binske, and Moxie.After years scaling top brands, Matthew launched BAKED! to create original IP and deliver culture-first strategy at scale. He leads projects like Terp Basel, a three-day cannabis, art, and music experience during Art Basel Miami that has quickly become a nationally recognized platform for brands and creatives.He also created AltBev Expo, a new kind of trade show for functional and non-alcoholic beverage brands. The event blends B2B value with lifestyle-driven programming, positioning AltBev as a cultural movement, not just a market trend.Matthew’s work lives at the intersection of strategy, design, and culture. Whether launching products, building platforms, or producing large-scale experiences, he creates with clarity, creativity, and long-term vision.

Experience

1. Co-founder & Chief Marketing Officer

   Baked

   Feb 2022 — Present · Delray Beach, FL, US

   BAKED! is an experiential marketing leader that creates vibrant, immersive events by combining live music, visual art, fashion, and interactive experiences with mainstream entertainment. Our events forge lasting connections between brands and audiences, making each experience memorable and impactful.In addition to event production, BAKED! excels in generating additional revenue streams for tours and festivals, helping organizations secure sponsorships. Leveraging a vast global network of brands and companies, BAKED! provides unique opportunities worldwide.Every BAKED! event is a treasure trove of opportunities for sponsors, redefining traditional marketing through strategic partnerships and innovative activations, delivering exceptional value and unforgettable experiences.

Education

• Olympic Heights Community High School

  High School Diploma

  2005 — 2009