Matt Silver
Marketing Strategy and Customer Experience at Novartis
- Role
- Marketing Strategy at Novartis
- Location
- Livingston, NJ, US
- LinkedIn followers
- 500 followers
About Matt Silver
Matt’s work has been featured by The New York Times and Google’s Mobile Playbook, and at…
Experience
Marketing Strategy
Dec 2021 — Present · NJ, US
Partnered across marketing functions to lead strategic planning for priority Novartis brands• Managed the agency partner relationships, leading creative work and strategic engagement• Built and activated integrated CX maps, measurement, and optimization plans• Led core and extended team workshops to efficiently optimize brand strategies
Education
Emerson College
Master of Arts - MA, Visual & Media Arts
2003 — 2005
Brandeis University
Bachelor of Arts - BA, Philosophy major, Internet Studies minor
1998 — 2002
Skills
- Adobe Creative Cloud
- Relationship Marketing
- Microsoft Office
- Adobe Premiere Pro
- Creative Development
- Brand Development
- Adobe Photoshop
- Keynote
- Information Architecture
- Indesign
- Search Engine Optimization (SEO)
- Pharmaceutical Industry
- Dreamweaver
- Illustrator
- Wordpress
- Fireworks
- Actionscript
- Customer Relationship Management (Crm)
- Microsoft Word
- Javascript
- Ios Development
- Digital Brand Engagement
- Advertising
- Analytics
- E-Detailing
- Html + Css
- Html
- Adobe Illustrator
- Social Media
- Adobe Animate
- Adobe Design Programs
- SEO
- Social Media Marketing
- Microsoft Excel
- Infographics
- Digital Strategy
- Cascading Style Sheets (Css)
- Online Advertising
- After Effects
- Photoshop
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