Matthew Cox

About Matthew Cox

Results-driven sales and marketing professional with 20+ years of experience in business…

Experience

1. Marketing and Strategy Leader

   Matthew Cox Consulting Llc

   Sep 2022 — Present

   Specializing in the B2B and D2C “better-for-you” food industry, Cox Consulting offers advisement, project, and fractional CMO services that help organizations of all sizes find sharp salience and get on the right path to exceptional, sustainable growth. With over twenty years of experience growing Bob’s Red Mill Natural Foods from its humble start-up phase into a global supermarket juggernaut, my independent practice brings fresh perspective and bandwidth to help clients answer the questions that resound in the soliloquys of food industry founders and executives. They ask: Who are we and why do we exist? What makes us special? What should we provide and how should we expand it? How do we get our employees on-board? Do consumers like our products? Who are my best customers? Why should they choose us? How do we get in front of them in the right way at the right time? What are our short- and long-term goals? What should our marketing team look like? How much should we invest? How do we know it is working? Answering those questions can be very overwhelming! Making it manageable and effective is what I love to do at Cox Consulting. Services include: Purpose and Values Definition Product Development Ideation and Process Sensory Testing and Consumer Feedback Management Customer Segmentation, Personas, and Targeting Value Proposition Development Brand Architecture and Product Management Consumer and Market Insights Brand Storytelling and Communications Strategic Development Marketing Plans – Advertising, PR, and Events Marketing Metrics and Budgets

Education

• Cal Poly Humboldt

  B.A., English

• Portland State University - School of Business

  Master of Business Administration - MBA

Skills

• Social Media Marketing
• Marketing
• Event Planning
• Facebook
• Leadership
• Social Media
• Budgets
• Public Speaking
• Event Management
• Marketing Communications
• Sales
• Trade Shows
• Management
• Integrated Marketing
• Food Marketing
• Marketing Strategy
• Strategic Planning
• Social Networking
• Brand Development
• Blogging
• Food
• Advertising