Matt J.

Revenue Operations & GTM Automation | AI-Driven Sales Systems

Role
Senior Revenue Operations Analyst at Hona
Location
Salt Lake City, UT, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About Matt J.

I work in Revenue Operations and GTM automation at a fast-paced, VC-backed startup, operating day-to-day with executive leadership to scale sales execution through AI-driven systems. My focus is replacing manual GTM work with automation that sustains pipeline, improves execution, and allows lean sales teams to operate at a higher level—especially during periods of change or restructuring.My background spans RevOps, analytics, and applied AI, with hands-on experience across HubSpot, Clay, outbound automation, and executive reporting. I thrive in high-velocity environments where clarity, speed, and leverage matter.I am also obsessed with skiing.

Experience

  1. Senior Revenue Operations Analyst

    Hona

    Jun 2025 — Present · Orem, UT, US

    I work in Revenue Operations at a fast-paced, VC-backed startup, partnering daily with executive leadership to design and scale AI-driven GTM systems for a lean sales organization- Own automated lead routing, enrichment, outbound workflows, and attribution for a 15-person sales team across HubSpot and GTM tooling- Replaced third-party prospecting and enrichment tools with custom AI-driven Clay workflows, reducing manual research time by ~90%- Built AI-automated outbound pipelines generating ~20–25 warm leads per week without incremental headcount- Automated executive and board-level reporting by consolidating HubSpot and Maxio data into live dashboards used company-wide

Education

  • University of Utah - David Eccles School of Business

    Master of Science - MS, Business Analytics

  • University of Utah - David Eccles School of Business

    Bachelor of Science - BS, Marketing

  • Eastside Catholic School

    High School/Secondary Diplomas and Certificates

    2015 — 2019

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Matt J. — Senior Revenue Operations Analyst at Hona in Salt Lake City, UT, US | Unifers