Matt J.
Revenue Operations & GTM Automation | AI-Driven Sales Systems
- Role
- Senior Revenue Operations Analyst at Hona
- Location
- Salt Lake City, UT, US
- LinkedIn followers
- 500 followers
About Matt J.
I work in Revenue Operations and GTM automation at a fast-paced, VC-backed startup, operating day-to-day with executive leadership to scale sales execution through AI-driven systems. My focus is replacing manual GTM work with automation that sustains pipeline, improves execution, and allows lean sales teams to operate at a higher level—especially during periods of change or restructuring.My background spans RevOps, analytics, and applied AI, with hands-on experience across HubSpot, Clay, outbound automation, and executive reporting. I thrive in high-velocity environments where clarity, speed, and leverage matter.I am also obsessed with skiing.
Experience
Senior Revenue Operations Analyst
Jun 2025 — Present · Orem, UT, US
I work in Revenue Operations at a fast-paced, VC-backed startup, partnering daily with executive leadership to design and scale AI-driven GTM systems for a lean sales organization- Own automated lead routing, enrichment, outbound workflows, and attribution for a 15-person sales team across HubSpot and GTM tooling- Replaced third-party prospecting and enrichment tools with custom AI-driven Clay workflows, reducing manual research time by ~90%- Built AI-automated outbound pipelines generating ~20–25 warm leads per week without incremental headcount- Automated executive and board-level reporting by consolidating HubSpot and Maxio data into live dashboards used company-wide
Education
University of Utah - David Eccles School of Business
Master of Science - MS, Business Analytics
University of Utah - David Eccles School of Business
Bachelor of Science - BS, Marketing
Eastside Catholic School
High School/Secondary Diplomas and Certificates
2015 — 2019
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