Matthew Glover

About Matthew Glover

Creative, technically fluent marketer with 7+ years of experience leading email programs…

Experience

1. Senior Manager, Email Marketing

   Fevo

   Feb 2022 — Present · Seattle, WA, US

   Increased B2B email engagement by 10%+ through audience segmentation, A/B testing, and content optimizationLed the transition from Mailchimp to Salesforce Account Engagement, streamlining lead gen automation and personalizationManaged full email ecosystem across B2B and B2C audiences, ensuring clean CRM lanes and campaign clarityOversaw transactional messaging through SendGrid and owned all client-requested B2C communicationsMaintained deliverability and compliance during domain transition amid Gmail/Yahoo policy updates, including working with providers like Proofpoint and Spamhaus to delist legacy IP addressesMentored a junior marketer in HTML, CRM strategy, and email design best practicesUsed AI tools to convert Figma designs into pixel-perfect, dark-mode-compatible HTML emails, reducing production time and ensuring brand fidelity across devicesSupported SMS strategy through platforms like Laylo and Vozzi, delivering timely reminders and event-based outreach to target audiences

Education

• Louisiana State University

  Bachelor of Science (BS), Sports Administration

  2008 — 2013

• University of Washington

  Certificate in Digital Marketing

  2017 — 2017

Skills

• Event Planning
• Higher Education
• Social Media
• Sports Marketing
• Student Affairs
• Ap Style
• Teaching
• Time Management
• Ticket Sales
• Leadership
• Customer Service
• Retail
• Microsoft Office
• Sales
• Merchandising
• Social Networking
• Social Media Marketing
• Sports Management
• Research
• Marketing
• Powerpoint
• Microsoft Excel
• Fundraising
• Football
• Microsoft Word
• Event Management
• Sponsorship
• Public Relations
• Sports
• Public Speaking
• Facebook