Matthew Parsons

Girlrise 100 Mentor @Digilearning

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Mar 2021 — Present

Girlrise 100 Mentor @Digilearning

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GB

Digilearnings mentoring programmes, like GirlRise, help young people achieve their full potential through education, training and providing career pathways. As mentors it’s our job to help people find their superpowers so the industry can find their superheros. We believe every young person deserves the opportunity to kickstart a rewarding futureThe GirlRise mentoring programme is great way for me to share some of my knowledge and experiences, connect the mentors with my network for a more rounded mentoring experience as well as for me to get inspired by a brilliant new generation coming through

EDUCATION

2000 — 2003

The Manchester Metropolitan University

Bachelor of Arts - BA, Criminoloy and Sociology

ABOUT MATTHEW PARSONS

With over 20 years of expertise in the ever-evolving digital landscape, I specialise in simplifying complex omnichannel strategies to help agencies and brands achieve their business goals. By focusing on collaborative growth, I create win-win outcomes that drive measurable success for all stakeholders.Throughout my career, I’ve had the privilege of working alongside some of the people in the industry, continuously learning and delivering exceptional results across various disciplines. From pioneering innovative sales strategies to mentoring high-performing teams, I bring a unique blend of leadership, creativity, and adaptability to every challenge.Key Skills & Expertise: Sales & Lead Generation: Proven success in identifying opportunities, building pipelines, and closing deals to achieve and exceed revenue targets Pitching & Sales Presentations: Crafting compelling pitches and delivering impactful presentations that resonate with stakeholders Leadership & Mentoring: Guiding and developing teams to foster growth, collaboration, and a culture of excellence (plus DigiLearning GirlRise 100 Mentor) Gaming & Emerging Platforms: Expertise in integrating Gaming, CTV, Video, and Rich Media into omnichannel strategies Curation: Enabling seamless integration and control of data, offering tailored Deal-IDs that optimize transparency, flexibility and revenue opportunities for publishers, data owners, and buyers (not to mention a more sustainable approach) Brand & Performance Marketing: Balancing brand awareness and performance goals to deliver optimal campaign outcomes (including pixel strategies) Cross-Department Collaboration: Bridging teams to ensure seamless execution and alignment with business objectives Account Management & Growth: Nurturing key client relationships to drive retention, upselling, and long-term partnershipsThe Future: I’m really passionate about creating innovative solutions and am always open to exploring how I can help your organization drive growth and transformation in today’s dynamic digital environment.

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Matthew Parsons — Girlrise 100 Mentor at Digilearning in London, GB | Unifers