Matthew Wright

About Matthew Wright

Marketing manager who delivers winning direct / online go-to-market strategies supported by rigorous quantitative analysis- Proven experience with multichannel measurement and closed-loop analysis- 30% Art, 70% Science- A truth-teller. Don\'t expect me to sugar-coat what\'s really happening - hard numbers, iterative testing and analysis perform much better than gut reactions and heuristics. Specialties- Online / Direct-unassisted marketing strategic planning and execution- Marketing analytics: multichannel effectiveness and performance, advanced segmentation analysis, positioning and elasticity conjoint analysis, market basket, online-trigger and behaviorial modeling, direct-mail RFM, forecasting / regression modeling, online-web analytics, advanced data analysis methods- Executive Leadership and Management: managed large teams across multiple lines of business and against agressive P&L objectives- Data Science: applied experience in advanced statistical analysis & machine learning methods in various business settings- Business Intelligence, ERP (People Soft, JD Edwards)- Financial Analysis (forecasting and modeling)

Experience

1. Founder

   Zahlen Solutions

   Jan 2010 — Present · Orem, UT, US

   Provided comprehensive analytic solutions to clients designed to optimize online marketing spend. Specialized in advanced analytic techniques delivered as an agile, iterative structural approach.Some of our client work includes:• Analytic Organization Design: created and implemented analytic processes, defined roles between the business and technology teams, outlined responsibilities, and implemented best practices within client organizations• Implementation Strategy & Tactical Effectiveness: consulted on best practices for tag management across the organization; developed and executed a full tag management migration plan that saved significant fixed and recurring op-ex within the organization• Advanced Analytics: in-depth of analysis of customer acquisition and lifecycle analysis, including marginal profitability, attrition, and cohort analysis. Product propensity analysis and lead scoring algorithm design using machine learning techniques (SVN, Decision tree, NN, etc)If you need speed and value delivering immediate results, then we\'re your agency; if you want to move slow or can\'t make decisions, then please work with some of the other wonderful agency partners.

Education

• Brigham Young University

  BS, Computer Science

• Brigham Young University

  MBA, Business Management

Skills

• Web Marketing
• Forecasting
• Omniture
• Digital Marketing
• Marketing Automation
• Customer Segmentation Strategy
• Data Segmentation
• A/B Testing
• Optimization
• Management Consulting
• Strategic Partnerships
• Saas
• Web Development
• SEO
• Business Analysis
• Predictive Modeling
• Google Analytics
• Crm
• Analysis
• Predictive Analytics
• Data Science
• Competitive Analysis
• Strategy
• E-Commerce
• Analytics
• Product Management
• Management
• Data Analysis
• Segmentation
• Web Analytics
• Integrated Marketing
• Multi-Channel Marketing
• Go-to-Market Strategy
• Program Management
• Regression Analysis
• Market Research
• Marketing Analytics
• Lead Generation
• Online Advertising
• Data Mining