Matthew Stone
- Role
- Global Head of Customer Analytics at HelloFresh
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Matthew Stone
A seasoned analytics manager with over nine years’ experience, expertise in digital…
Experience
Global Head of Customer Analytics
Jan 2020 — Present
Grew and managed a team of five data scientists and analysts, proactively guiding high-level strategy and execution, with zero churn within my team over three years - Spearheaded data-driven approaches across post-acquisition marketing, including reactivation, retention, upsell and general communication initiatives - Led experimentation strategy and best practice, including the productionalization of experiments - Oversaw the development of predictive data models, utilizing both internal and third-party data - proving the business value of such models - Conceptualized and implemented dashboarding and visualization to enable self-service for stakeholders, from channel managers to C-suite level executives - Co-developed crisis-management strategies during COVID to mediate growth as a form of operational volume vs capacity management during unprecedented but potentially unsustainable demand
Skills
- Analytics
- Marketing Strategy
- Statistics
- Qualitative Research
- Quantitative Research
- Social Media Marketing
- Social Media
- Psychology
- Writing
- Advertising
- Data Science
- Powerpoint
- Microsoft Office
- Sql
- Digital Strategy
- Online Marketing
- Copywriting
- Data Analysis
- Teaching English as a Foreign Language
- Focus Groups
- Digital Media
- Research
- Microsoft Excel
- Mysql
- Digital Marketing
- Music Industry
- New Media
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