Matthew MacLean
Dad | Strategy & Execution Leader | Coach. Operator. Optimist.
- Role
- VP, Global Go-to-market Strategy at Nielsen
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Matthew MacLean
I’m a builder at heart. I move between vision and execution with care, able to imagine something bold and then do the unglamorous work to make it real. I’m deeply human-first. I care about how people feel in a room, in a meeting, in a class, or in a moment of change, and I design systems and experiences that honor that.I’m strategic without being rigid and creative without being chaotic. I’m comfortable in ambiguity and often at my best when things aren’t fully formed yet. I ask hard questions, push for clarity, and don’t settle for surface-level answers. I value integrity, growth, and momentum over perfection.I lead with empathy, but I’m not soft. I hold high standards, protect quality, and expect people to rise with me. Community matters to me, not as a buzzword, but as something I actively build and tend. Whether it’s business, wellness, or leadership, I stay focused on transformation that actually sticks.At my core, I help people move forward with intention, courage, and heart.
Experience
VP, Global Go-to-market Strategy
Apr 2025 — Present · New York, NY, US
Building a best-in-class commercial organization by aligning Sales, Marketing, Product, Finance, and Customer Success around shared goals, emerging market opportunities, and operational clarity. Focused on architecting platforms and processes that elevate global teams, drive revenue, and embed role-based learning into GTM workflows.
Education
Northwestern University
Organizational & Leadership Coaching
University of San Francisco
Bachelor of Arts - BA, Communication and Media Studies
Northwestern University
Master of Science - MS, Learning and Organizational Change
Skills
- Cross-Functional Team Leadership
- Marketing Strategy
- Program Management
- Microsoft Office
- Strategy
- Email Marketing
- Social Networking
- Online Advertising
- Marketing Communications
- Social Media Marketing
- Microsoft Excel
- Online Marketing
- Advertising
- Social Media
- Digital Marketing
- Leadership
- Project Management
- Digital Strategy
- Marketing
- Management
- Integrated Marketing
- Crm
- Analytics
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