Matthew Ivey
Senior Partner Marketing - Consulting Center of Excellence - Amazon Web Services (AWS)
- Role
- Sr Global Partner Marketing Manager - Consulting Center of Excellence at Amazon Web Services (AWS)
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Matthew Ivey
Matthew is the Senior Partner Marketing Manager at Amazon Web Services (AWS). He owns the marketing plan for a select portfolio of Global Systems Integrators (GSIs). Focused on creating demand, generating pipeline, and delivering amazing partner experiences. Work hard, have fun, make history. MARKETING EXPERIENCE HIGHLIGHTS- Partner marketing working with strategic alliances such as ISVs and cloud computing providers- Go to Market (GTM) strategy: awareness, lead development, sales life cycle- Co-sell motion: partnership status, co-branded content and knowledge of partner marketing programs- Content Creation: press release (PR), blog, newsletter, social media- Lead generation, lead nurturing, pipeline creation and lead tracking- Product launch and demo creation- Channel marketing for developer platforms: marketplace listing optimization- Collaboration across matrix organization: finance, research, product marketing, product engineering- B2B Technology sales for Paas and SaaS
Experience
Sr Global Partner Marketing Manager - Consulting Center of Excellence
May 2022 — Present · Chicago, IL, US
Education
Bowling Green State University
Bachelor of Science - BS, Business Administration Marketing Specialization
Skills
- Analysis
- Inbound Marketing
- Market Analysis
- Social Media Marketing
- Market Research
- Competitive Analysis
- Start-Ups
- Qualitative Research
- Quantitative Research
- Digital Marketing
- Project Management
- Entrepreneurship
- Digital Strategy
- Customer Insight
- Marketing Strategy
- Campaign Management
- Lead Management
- Marketing
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