Matthew Clark
- Role
- Director of Product Management - Personalization at DIRECTV
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Matthew Clark
Experienced Senior Project and Product Manager with a demonstrated history of working in…
Experience
Director of Product Management - Personalization
Jan 2022 — Present
Leading implementation of Personalization from CRM-only to an omnichannel world: CRM(s)+ Web + App. Goals of increasing footprint, use and value of the personalization tool to retain and acquire customers and enhance agent and customer experience. Have implemented two new decisioning tools under my team’s leadership. Have increased use of personalization tools over 50% in the last two years. Own Personalization roadmap and backlog feature releases with ultimate goal of Omnichannel integration Responsible for the stewardship of a personalization engine that optimizes over $2B of spend annually
Skills
- Training
- Business Analysis
- Process Improvement
- Visio
- Html
- Documentation
- Management
- Analysis
- Quality Assurance
- Testing
- Software Documentation
- Scrum
- Project Management
- E-Commerce
- Software Development Life Cycle (Sdlc)
- Uml
- Sdlc
- Integration
- User Experience
- Jira
- Sql
- Requirements Gathering
- Agile & Waterfall Methodologies
- Agile Methodologies
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