Matthew D. Hallman
Bringing Brands to Life!
- Role
- Vice President of Strategic Partnerships at Brandstar
- Location
- Boca Raton, FL, US
- LinkedIn followers
- 500 followers
About Matthew D. Hallman
I’m a creative executive and strategic brand builder with a career spanning film…
Experience
Vice President of Strategic Partnerships
Mar 2023 — Present · Deerfield Beach, FL, US
I lead all sponsorship sales initiatives across BrandStar’s integrated media and marketing platforms — including nationally broadcast television series, digital content, and branded integrations — connecting brands with audiences in authentic and measurable ways.I design and execute data-driven sales strategies that accelerate revenue growth, expand strategic partnerships, and strengthen BrandStar’s position as a leader in integrated media and marketing solutions. Collaborating with executive leadership, production, and marketing teams, I develop customized sponsorship programs that align with client objectives, deliver measurable ROI, and amplify brand visibility across multiple channels.Building and nurturing long-term relationships with national and global partners — from innovative startups to Fortune 500 leaders — I drive collaboration, trust, and growth through impactful partnership development. I also lead and mentor a talented sales team, fostering a culture of creativity, accountability, and high performance to consistently exceed organizational goals.By partnering closely with creative and production teams, I ensure sponsor messaging is seamlessly integrated into BrandStar’s award-winning television and digital programming. Leveraging data-driven insights and performance analytics, I continuously refine sales strategies to optimize client success and maximize overall business impact.
Education
University of Southern California
BA, Communications/Broadcast Journalism
1982 — 1987
Goethe Institute, Dusseldorf, Germany
Certificate of Excellence German Language, German Language and Literature
1984 — 1985
Skills
- Brand Development
- Digital Media
- Television
- Public Relations
- Copywriting
- Event Production & Management Specialist
- Sponsorship
- Event Management
- Public Relations Specialist
- Sales & Marketing Specialist
- Film
- Event Planning
- Project Management
- Advertising
- Strategic Communications
- Entertainment
- Star
- Sponsorship Procurement
- Band Specialist
- Publicity
- Social Networking
- Social Media Marketing
- Marketing
- Social Media
- Integrated Marketing
- New Media
- Broadcast
- Marketing Strategy
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