Matthew Stephens

About Matthew Stephens

Create any type of digital campaign- optimize SEM/PPC ads and apply new trends to provide revenue for clients- report on industry standards and create lasting strategies that maximize ROAS for all new businesses - Manage clients to achieve superb business to business relationships- report on Social Media trends that will affect media growth in all areas

Experience

1. Campaign Manager

   Unlock Health

   Nov 2025 — Present

   CAMPAIGN MANAGEMENT- Work closely with Digital Specialists to build out and implement campaigns- Collaborate with the Implementation team on call tracking, conversion pixel installation, and troubleshooting- Launch campaigns on time with accuracy- Manage day-to-day campaign operations and provide real-time information and status updates to the Client Lead and larger team- Monitor campaign performance and proactively address any issues impacting performance- Provide backup support for colleagues as needed to ensure seamless campaign management.REPORTING- Deliver accurate and timely performance reports to be shared with clients- Conduct in-depth analysis of campaign data to identify performance trends and actionable insights- Present findings during monthly reporting calls with the Client Lead, strategy team, and Pod Director to inform strategic recommendations and performance improvements- Review data trends, adjust reports as needed, and optimize campaigns accordingly.GROWTH & DEVELOPMENT- Maintain certifications and stay updated on industry changes- Meet or exceed documented performance goals- Continuously learn and develop technical skills to stay updated on platform changes and iterations- Cross-train in varied paid media offerings - SEM, Social & Programmatic- Be willing to tackle initiatives that fall outside of your job description as necessary.

Education

• University of Florida

  Bachelor's degree, Marketing

  2012 — 2014

• Miami Dade College

  Associate of Arts (A.A.), Business Administration, Management and Operations

  2010 — 2012