Matthew Gronlund

About Matthew Gronlund

I am an executive leader specializing in strategy, sales & business development, and revenue growth, leveraging multifaceted business approaches, innovative thinking, and dynamic leadership. Throughout my career at Amazon (since 2010), I have been at the forefront of building multiple businesses from the ground up, establishing the needed processes and frameworks to scale by leveraging a ‘startup’ mentality—embracing creativity, professional agility, and collaboration.As the Business Development Manager for Alexa Smart Properties (ASP), I was handpicked to establish and grow business and technical relationships with hospitality channel partners and enterprise customers. I developed a strategy to improve the efficiency and growth of the inbound sales channel, leading to a significantly improved opportunity conversion rate. I have also negotiated and secured several deals with well-known establishments throughout the US.Within Private Label, I adapted to shifted priorities amid the onset of the pandemic as a member of the COVID-19 task force. I worked cross-functionally to launch two strategic private label brand owners, providing critical COVID-impact products in the medical space, which generated $4.6 million in total Gross Merchandise Sales (GMS).Previously, as an Account Executive at Amazon Advertising, I partnered with brands such as Under Armour, Lacoste, and Wilson Sporting Goods to develop their advertising strategy, engage target audiences, and grow sales. I sold innovative advertising opportunities, leading to significant impression growth and increased sales for these brands.In my early career, I worked as a National Sales Representative at Intand and as an Account Executive and Inside Sales Analyst at AudienceScience. Outside of my professional endeavors, I am deeply engaged in my community, serving as a board member for various community and youth sports organizations and providing DJ and emcee services for parties, weddings, and corporate events through my business, Matthew Gronlund Productions.My passion for driving growth and delivering results has been a consistent theme throughout my career, and I look forward to continuing to make a positive impact.

Experience

1. Alexa Smart Properties (Asp) Sr Business Development Manager

   Amazon

   Dec 2020 — Present · Seattle, WA, US

   I was selected to establish and cultivate business and technical relationships with hospitality channel partners and enterprise customers, driving the adoption of Alexa fleet-managed services (SaaS). My role expanded in 2021 to include ownership of the strategy, to own the process from prospecting to developing relationships, closing deals, and growing business.One of my significant achievements was developing a strategy to enhance efficiency and grow the inbound sales channel across ASP domains within the first 8 months. This involved migrating all 379 leads into Salesforce and assigning them to the appropriate business development domain expert. This initiative significantly improved lead flow by 35% and boosted the opportunity conversion rate from 2.3% to 17.6%.Additionally, I leveraged my technical product knowledge to evaluate new opportunities and determine the go-to-market (GTM) strategy for the Education sector. Collaborating across domains, I helped transition a pilot opportunity into a full-fledged business.In the Healthcare sector, I collaborated with leads to define GTM synergies for the 7 Healthcare AWS teams, streamlining HIPAA protections and engagement processes to alleviate the workload on limited resources.Recently, I designed the GTM strategy for casino hotels (a pivot from smaller independently owned hotels) and successfully secured deals with prominent establishments across the US. My efforts are driven by a commitment to innovation, customer-centricity, and strategic growth.

Education

• University of Washington

  Bachelor's degree, Communication

  2005

Skills

• Web Analytics
• Strategic Partnerships
• Strategy
• E-Commerce
• Crm
• Behavioral Targeting
• Business Development
• Digital Marketing
• Lead Generation
• Product Management
• Leadership
• Selling
• Marketing Strategy
• Digital Media
• Marketing
• Salesforce.com
• Sales
• Sales Operations
• Advertising
• Account Management
• Digital Strategy
• Management
• Online Marketing
• Customer Relationship Management (Crm)
• Sem
• Online Advertising
• Analytics