Matthew G.
Omnichannel Campaign Strategist | Marketing Automation & Analytics
- Role
- Campaign Marketer at Hibbert
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Matthew G.
Omnichannel and consumer marketing leader with extensive U.S. pharmaceutical experiencedriving measurable patient activation, media performance, and CRM engagement acrosscomplex treatment journeys. Proven track record leading consumer strategy for DTC pharmabrands, orchestrating omnichannel campaigns, managing agencies, and optimizing media andCRM investments through analytics, QBRs, and marketing mix modeling. Skilled at developing creative assets, enabling marketing automation strategies, and data-driven personalization.
Experience
Campaign Marketer
Jun 2023 — Present · Ridgefield, CT, US
Translate brand strategy into tactical omnichannel plans, ensuring alignment with medical,regulatory, legal, and BI governance standards. Identify workflow bottlenecks and implement operational efficiencies that accelerate campaign deployment and improve channel orchestration. Manage integration between content leads, digital strategists, and deployment teams toensure executional excellence.
Education
Clemson University
Bachelor of Science - BS, Marketing
Skills
- Media Planning
- Advertising
- Media Strategy
- Digital Media
- Budgeting
- Negotiation
- Emerging Media
- Media Buying
- Integrated Marketing
- Mobile
- Social Media
- Online Marketing
- Strategic Planning
- New Business Development
- Integrated Media
- Online Advertising
- Digital Strategy
- Digital Marketing
- Mobile Marketing
- Sem
- Interactive Marketing
- Google Adwords
- Web Analytics
- Google Analytics
- Email Marketing
- Rich Media
- Social Media Marketing
- Comscore
- Online Branding
- Campaign Management
- Ppc
- New Media
- Affiliate Marketing
- Client Services
- Direct Marketing
- Marketing Communications
- Analytics
- Social Networking
- Doubleclick
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