Matthew Gierc

Director @Rainforest Automation

Vancouver, BC, CA

At Rainforest Automation, we help utilities unlock the full potential of real-time access to smart meter data to drive more effective Demand Response (DR), Energy Efficiency (EE), and DER programs. In my role as Director of Sales & Marketing, I work directly with utilities to identify their challenges, demonstrate how real-time data can enhance their programs, and guide them in deploying innovative energy solutions that improve both grid performance and customer engagement.How We Help Utilities:1⃣ Unlock Real-Time Energy InsightsMany utilities are still relying on billing data to manage DR and EE programs—by the time they act, the moment has passed. Our technology provides real-time access to AMI data, allowing utilities to respond instantly to grid events, engage customers more effectively, and optimize load management strategies.2⃣ Improve Demand Response Targeting & ParticipationTraditional DR programs often take a broad-brush approach, missing key opportunities for precise, high-impact load management. I work with utilities to integrate disaggregation, helping them identify the best participants, deliver personalized DR strategies, and increase participation rates.3⃣ Enable EV Managed Charging & Load FlexibilityAs EV adoption grows, utilities face new peak demand challenges—but EVs can also be part of the solution. We enable managed EV charging by aligning charging schedules with grid capacity and renewable generation. I collaborate with utilities to deploy programs that shift EV charging off-peak, enhancing grid stability while maintaining customer convenience.Let’s connect! If you’re looking to improve your DR, EE, or DER programs, I’d love to chat.

Simon Fraser University

Bachelor of Applied Science, Honours (B.A.Sc.), Electronics Engineering

Queen's University

Master of Business Administration (MBA), Business