Matt Fraser

About Matt Fraser

Matt Fraser is the General Manager of Insurance at ActiveProspect, where he leads strategy, growth, and partnerships across the insurance vertical. With over a decade of experience in performance marketing, lead generation, and insurance technology, Matt helps carriers, buyers and lead generators improve customer acquisition through compliant, data-driven solutions.Prior to ActiveProspect, Matt held executive roles at LeadCloud and DoublePositive, where he focused on sales strategy, martech innovation, and building strategic partnerships within the insurance and lead generation space. He is a frequent speaker and recognized thought leader on topics including lead quality, performance marketing, compliance and real-time data optimization.

Experience

1. Gm of Insurance

   ActiveProspect

   Oct 2024 — Present

   Driving Growth, Compliance, and Innovation in Insurance Lead AcquisitionAs GM of Insurance at ActiveProspect, I lead strategy, growth, and execution for one of the most highly regulated and competitive verticals in the lead generation space. My mission is to help insurers, lead generators, and agencies acquire more customers responsibly, efficiently, and at scale using ActiveProspect’s industry-leading consent-based marketing platform.

Education

• Towson University

  Bachelor of Business Administration - BBA, Marketing

  2009 — 2012

Skills

• Google Analytics
• Management
• Business Development
• Google Adwords Professional
• Account Management
• Customer Service
• Lead Generation
• Social Media
• Social Media Marketing
• Advertising
• Facebook
• Microsoft Excel
• New Business Development
• Business Analysis
• Marketing Strategy
• Online Marketing
• Email Marketing
• Sem
• Sales
• Online Advertising
• Marketing