Matthew Foote

About Matthew Foote

I am a passionate and results-oriented digital marketing professional with over 20 years of experience in crafting and executing successful website strategies across diverse industries. I bring a unique blend of expertise in website optimization, content strategy, SEO, and HubSpot, and a strong track record of driving business growth through innovative digital solutions.Client-Centric Leadership:In my current role as a Marketing Subject Matter Expert (SME)+ Client Experience Lead (CXL) at O8 Agency, I bridge the gap between exceptional client service and marketing innovation. I leverage agile methodologies and advanced tools to manage and deliver client projects seamlessly, ensuring client satisfaction and success. As a CXL, I serve as a primary point of contact, providing strategic account oversight and ensuring clients understand the full potential of our agency\'s solutions.Driving Results:Throughout my career, I have consistently delivered impactful results. At Terminus, I led the digital experience strategy, aligning website and chatbots with brand messaging and driving a 12% increase in meetings scheduled. Previously, at Sungard Availability Services, I spearheaded a global website and CRO strategy, generating over 70% of marketing-driven bookings and overseeing successful website re-brands, CMS migrations, and SEO initiatives.Skills & Expertise- Client Experience Leadership- Digital Marketing Strategy- Website Optimization & SEO- Content Marketing- HubSpot & CMS Management- Project Management & Agile Methodologies- Lead Generation & Conversion Optimization- User Experience (UX) Design & Analytics- Managing Agency Relationships

Experience

1. Website Content Manager

   Stout

   Dec 2024 — Present · Philadelphia, PA, US

   As Website Content Manager at Stout, I lead the strategy, creation, and governance of content across Stout.com, ensuring an exceptional user experience for a global audience. I manage a wide range of initiatives—from multilingual content and accessibility compliance to SEO optimization and marketing automation integration—all with the goal of enhancing engagement and driving measurable results.I work cross-functionally with marketing stakeholders, external development partners, and language service providers to manage a robust pipeline of content and website projects. My role blends creativity and technical expertise: reviewing and publishing high-quality content, optimizing site taxonomy and tagging, developing lead-gen landing pages, and managing platform enhancements through tools like Sitecore, HTML/CSS, and analytics dashboards. Expertise in UX best practices, responsive design, and ADA compliance Proven success managing enterprise CMS environments, including multi-language content Comfortable translating marketing goals into scalable digital experiences Skilled in using data to guide decisions, from A/B testing to performance analytics Passionate about maintaining consistency, quality, and brand alignment across all digital touchpoints

Education

• General Assembly

  Digital Marketing Circuit

  2015 — 2016

• Earlham College

  BA, Politics

• La Salle University

  MBA, Healthcare Administration

  2000 — 2005

Skills

• Google Analytics
• Photoshop
• User Experience
• Marketing Strategy
• Social Media
• Budgets
• Joomla
• Project Planning
• Web Project Management
• User Research
• Google Optimize
• Episerver
• Market Research
• Strategic Planning
• Marketing Communications
• Dreamweaver
• Marketing
• Strategy
• Copywriting
• Email Marketing
• Web Design
• Ppc
• Google Adwords
• Competitive Analysis
• Search Engine Marketing (Sem)
• Digital Marketing
• Search Engine Optimization (SEO)
• Content Management
• Social Media Marketing
• Wordpress
• User Interface Design
• Landing Pages
• Web Analytics
• Healthcare Marketing
• Leadership
• Online Advertising
• Sem
• Web Marketing Strategy
• Web Development
• SEO