Matt Farndale

Digital Analytics & Insight Manager @Navico Group

Ownership of the Analytics & Insights function, sitting within the Digital team here at Navico Group, several market leading brands within the Marine Electronics industry. Responsible for identifying and monitoring consumer behavior, and interaction, across our large portfolio of brand sites (both B2B and B2C). A key part of my role is understanding and getting under the skin of how users are \'journeying\' through our sites, identifying trends/pinch points/opportunities. Working closely with Dev-ops team, and Business Analysts, to provide feedback and insight on new site features and functionalities; before/afters, and generating hypothesis/suggestions on how our digital offering could be optimized to better satisfy user needs. Key Toolset: Google Analytics, Google Tag Manager, Adobe Analytics, Task Management (JIRA), knowledge of javascript.