Matthew Farhadi
PR and Media Relations Pro
- Role
- Communications Lead at Fanatics
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Matthew Farhadi
I am a seasoned PR & Media Relations professional with more than 17 years of public relations, marketing and communications experience in the sports, entertainment and consumer industries.Prior to my current PR consultant work, I served as a PR Manager for Sports & Entertainment Communications at Ally Financial, where I drove strategic media relations and brand storytelling for high-impact initiatives. My work supported Ally’s presence in major women\'s sports partnerships and sponsorships, contributing to heightened visibility and purpose-led narratives across equity, community engagement and brand positioning.I have worked with several PR agencies in my career, including MWW as an Account Supervisor, Taylor as a Senior Account Executive and Elevate Communications as a Senior Account Executive. At these agencies I provided counsel, and executed PR and media initiatives, for multiple sports, entertainment and consumer clients, including FanDuel, Spotify/The Ringer, ESPN+, Aristocrat Gaming, Lids, PFL, Puma, Panini America and more.Before joining the PR agency side, I spent more than two years as a PR and Marketing Representative at Long Beach Memorial, Miller Children’s & Women’s Hospital Long Beach and Community Hospital Long Beach. While at these hospitals, I was the PR and Marketing lead for several departments, including Adult Cancer, Children’s Heart and the Pediatric Intensive Care Unit.Prior to working in the healthcare industry, I spent more than four years working in sports PR for different university athletic departments along the east coast. Some of the universities I worked for include Pace University in New York, Boston College in Massachusetts, Kennesaw State University in Georgia and Florida Gulf Coast University in Florida.My media relationships have generated coverage in the SportsBusiness Journal, Front Office Sports, Forbes, Wall Street Journal, Cheddar, CNBC, ESPN, The Athletic, CBS Sports, Sports Illustrated, Business Insider, CBS Sports Radio, Yahoo Sports, Yahoo Finance and more. I graduated from Sacred Heart University with a B.S. in Sports Management and I received my M.S. in Sports Administration from Georgia State University.
Experience
Communications Lead
Sep 2025 — Present · Charlotte, NC, US
Comms lead for Fanatics Betting & Gaming, which includes Fanatics Sportsbook, Fanatics Markets and Fanatics Casino.
Education
Georgia State University
Master's degree, Sports Administration
Sacred Heart University
Bachelor's degree, Sports Management
Skills
- Sports
- Leadership
- Marketing Communications
- Blogging
- Marketing Strategy
- Public Speaking
- Newsletters
- Marketing
- Social Media Marketing
- Event Planning
- Communication
- Publicity
- Social Networking
- Sponsorship
- Sports Management
- Event Management
- Ap Style
- Microsoft Word
- Press Releases
- Social Media
- Sports Marketing
- Public Relations
- Media Relations
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