Matthew Doty

About Matthew Doty

Entrepreneurial marketing leader with 10+ years of experience driving performance marketing, digital strategy, and full-funnel growth across the luxury, DTC, retail, publishing, and nonprofit sectors. Currently serving as a Virtual CMO, advising B2B and B2C brands on scalable marketing systems, paid media strategy, and brand infrastructure.Began building marketing systems at UC Santa Barbara, founding Isla Vista Marketing from a dorm room and growing it into a national consultancy. Later became Partner and Director of Social Media at Amptive—recognized as one of only five Rolex Preferred Digital Marketing Agencies globally. Oversaw the agency’s social division, scaling department revenue by over 1,100% and leading paid campaigns that consistently delivered 3–5x ROAS. Managed performance campaigns and organic strategy for authorized retailers across the U.S, Canada, and Mexico in support of world-renowned luxury brands.Brands Collaborated With:Watches & Timepieces: Rolex, Patek Philippe, Cartier, Omega, TAG Heuer, Breitling, IWC Schaffhausen, Hublot, Panerai, Jaeger-LeCoultre, Zenith, Blancpain, Bell & Ross, Breguet, Ulysse Nardin, Tudor, A. Lange & Söhne, Vacheron Constantin, Grand Seiko, Longines, Tissot, Oris, Carl F. BuchererFine Jewelry & Design: Van Cleef & Arpels, Kwiat, Messika, Gabriel & Co, Le Vian, Shy Creation, Roberto Coin, Marco Bicego, Jude Frances, Sylvie, Norman Silverman, Christopher Designs, Doves by Doron Paloma, A.JAFFE, Benchmark, Shay, Shah Luxury, Love Story, Flashpoint Created Diamonds, Jewelry Innovations, Beautiful Bride, Tantalum, Forge, Morgan’s Collection, Simon G, Fana, Bellarri, Frederic Sage, CrownRing, Uneek, Tacori, Alor, John HardyHotels & Hospitality: Ritz-Carlton Rancho Mirage, Ritz-Carlton Bacara Santa Barbara, JW Marriott Palm Springs, Marriott Shadow Ridge, InterContinental Los Angeles Downtown, Hilton Waikiki Beach, Shade Hotel Redondo BeachFounded The Izzy Initiative, a 501(c)(3) nonprofit recognized by President Bill Clinton, the Clinton Foundation, and the Mayor of Torrance, which mobilized over 200 volunteers for environmental and animal welfare efforts. Began career with the Los Angeles City Council, where early work in digital outreach and system modernization laid the foundation for a career at the intersection of civic impact, technology, and marketing.Available for CMO-level consulting, brand partnerships, agency collaborations, and strategic growth initiatives.

Experience

1. Director of Digital Marketing (Partner)

   Isla Vista Marketing

   May 2019 — Present · Santa Barbara, CA, US

   Founded and scaled a full-service social media agency from a college dorm room, delivering tailored digital strategy to a wide range of B2B and B2C clients nationwide. Managed end-to-end business operations, from sales and client acquisition to content strategy, analytics, and customer success. Transitioned into an advisory role after accepting a partnership at Amptive.Key Highlights:• Led strategy for clients across retail, publishing, financial services, and professional sectors, balancing both B2B and B2C campaign execution• Built and maintained a robust client base spanning independent retailers, national service providers, authors, and financial institutions• Launched community-driven campaigns during the COVID-19 pandemic to support small businesses and increase local engagement• Currently provides strategic advisory services to a select group of long-term clients, with a focus on sustained digital growth• Drove measurable increases in online visibility, brand engagement, and lead generation through cross-platform social media strategiesBrands Collaborated With:• Watches & TimepiecesRolex, Cartier, Omega, TAG Heuer, Breitling, Tudor, Bell & Ross, Carl F. Bucherer • Fine Jewelry & DesignTacori, Alor, John Hardy • Hotels & HospitalityRitz-Carlton Rancho Mirage, JW Marriott Palm Springs, Marriott Shadow Ridge, Ritz-Carlton Bacara Santa Barbara, InterContinental Los Angeles Downtown, Hilton Waikiki Beach, Shade Hotel Redondo BeachBlended performance marketing with storytelling to grow brands across industries—building a strong foundation for future executive leadership in digital strategy.

Education

• UC Santa Barbara

  Statistics

  2018 — 2020

• El Camino College

  Dual Associate's degree

  2015 — 2018