Matthew Domingo

About Matthew Domingo

Let\'s connect if you\'re:• Building a brand that needs proven growth strategies• Scaling a SaaS, prop-tech, or consumer company• Interested in AI-powered marketing transformation• Looking for strategic marketing consulting or fractional CMO supportI\'ve discovered something powerful: the same marketing formula works across wildly different industries. Over 15 years, I\'ve built and scaled brands in artisan food, outdoor hardware, travel/tourism, SaaS, and home services—achieving consistent, measurable growth regardless of category. My approach? Authentic storytelling + strategic positioning + data-driven execution + AI-powered efficiency. This formula delivered revenue growth for an artisan startup, 150% lead increase for a SaaS company, and $5M+ in earned media for a destination marketing organization.What makes my approach different? I don\'t just understand one industry—I see patterns across all of them. CPG taught me brand storytelling. Travel marketing taught me experiential engagement. Outdoor hardware taught me lifestyle positioning. SaaS taught me metrics-driven growth. Each industry informed the next, creating a compound advantage that most single-industry marketers lack. When everyone else is copying competitors within their category, I\'m bringing proven frameworks from outside it.My expertise spans the full marketing spectrum: GTM strategy, brand development, demand generation, content marketing, creative direction, strategic partnerships, and product marketing. I\'ve led cross-functional teams, managed multi-million dollar budgets, negotiated Fortune 500 partnerships, and integrated AI into marketing operations to achieve measurable cost savings and performance gains. Whether launching new products, scaling revenue, or building brands from scratch, I bring strategic thinking, creative execution, and a proven playbook.Track record:• Scaled an artisan food startup in 2 years, establishing national distribution and category leadership• Drove 150% increase in leads and 200% ancillary revenue growth for a SaaS company in home services• Secured $5M+ in earned media coverage for a destination marketing organization (NYT, WSJ, Bon Appetit)• Led strategic partnerships with Fortune 500 companies including Black Knight and Fidelity National Financial• Increased social engagement 150% and regional sales 100% for an outdoor hardware brand• Architected AI-powered marketing infrastructure saving $150K+ annually d•••••••@wilderprojects.com Based in Bend, Oregon

Experience

1. VP of Marketing

   Househappy

   Jan 2023 — Present

   VP of Marketing for this early stage tech company in the Home Services industry. To date: Overhauled marketing systems, marketing communications strategy, branding & brand assets, email marketing strategy & content creation, consumer-facing & b2b marketing communications. Manage marketing elements of integrations with Black Knight, Fidelity National Financial, and other partners. Responsible for working with dev team to overhaul website, redesign homeowner dashboard interface, and update/improve UX/UI. To date: increased revenue from digital marketing campaigns 4x.

Education

• Oregon Culinary Institute

  Culinary Arts Diploma, Culinary Arts

  2008 — 2009

• University of Portland

  Bachelor of Business Administration, Entrepreneurial Marketing & Management

  1998 — 2002

Skills

• Project Planning
• Leadership Development
• Culinary Skills
• Sales Management
• Business Development
• Product Development
• Social Networking
• Fundraising
• Marketing Strategy
• Nonprofits
• Inventory Management
• Event Planning
• Public Speaking
• Public Relations
• Retail
• Food Industry
• Entrepreneurship
• Social Media
• Account Management
• Food Safety
• Copywriting
• Sales
• Project Management
• Food & Beverage
• Customer Service
• Management
• Team Building
• Social Media Marketing
• Training
• Advertising
• Wine
• New Business Development
• Negotiation
• Sustainability
• Leadership
• Marketing
• Market Planning
• Spanish
• Business Planning
• Budgets