Matthew Dobbs

About Matthew Dobbs

Exponential advances and the rapid convergence of software, technology, and data are reshaping creative teams.I believe in designers who code. Editors who cut AI-generated VO and storyboards. Writers who muse with LLMs. Strategists who can see what wasn’t visible before.I\'m a creative leader with 16+ years of experience building high-performing teams and award-winning campaigns across brand, digital, content, and integrated marketing- Grew an independent agency from 5 to 70+ employees and tens of millions in revenue with deep expertise in healthcare, tech, and telecom sectors- Track record scaling creative operations, shaping cross-channel strategies, and harnessing emerging tools - Comfortable in a pitch, a boardroom, or a Figma file- Obsessed with outcomes that connect emotionally and perform commercially.

Experience

1. Founder

   All In.Ai

   Aug 2023 — Present · Philadelphia, PA, US

   I founded ALL IN.AI to explore the creative frontier where human imagination meets generative intelligence. As Founder and Executive Creative Director, I lead strategy, storytelling, and experimentation at the intersection of brand, content, and AI. Our work helps brands navigate and shape the new creative economy, from developing proprietary brand tools for AI-powered communications and generative visuals, to crafting original campaigns and product narratives that fuse human insight with machine precision.With a strong background of building and leading multidisciplinary teams to prototyping everything from automated marketing pipelines, AI-assisted art direction systems and brand storytelling, we\'ve designed our tech and creative stack to stay rooted in meaning, clarity, and creative integrity.ALL IN.AI is building more than a studio. We\'re a proving ground for what\'s next- Led development of an OpenAI-powered content generation platform tailored for brand storytelling, marketing, and email workflows- Designed and deployed proprietary ComfyUI pipelines for image manipulation, brand asset extension, and controlled creative output- Created and directed AI-assisted brand campaigns, blending traditional concepting with generative design, animation, and video production- Built functional prototypes of SaaS tools focused on automating creative tasks- Guided experimentation with Gemini, SDXL, and Dream Machine integrations to test edge capabilities in video, image, and animation- Acted as strategic advisor to brand, tech, and agency partners exploring how to integrate AI safely and effectively into existing creative processes- Maintained full-stack ownership across creative, technical, and business development — from prompt engineering to pitch decks

Education

• Wharton Executive Education

  Mastering Innovation Strategy Process and Tools

• University of the Arts

  BFA, Graphic Design

  2005 — 2009

Skills

• Logo Design
• Brand Developement
• Photography
• Brand Development
• Media Production
• Art Direction
• Creative Direction
• Company Naming
• Art
• Corporate Identity
• Posters
• Layout
• Graphic Design
• Branding & Identity
• Typography