Matthew di Minno

Business Analytics Lead @L'Oréal

Montreal, CA
MOBILE NUMBERS
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WORK HISTORY

Jul 2025 — Present

Business Analytics Lead @L'Oréal

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Montreal, QC, CA

Leading the modernization of the organization’s reporting infrastructure through the development of a unified and centralized analytics platform that serves as the single source of truth for sales data across all business divisions. Harmonizing and aligning POS data sourced across NIQ Discover, NPD (Circana), and Profitero (among others) to create a robust suite of products that covers as much of the Canadian Health & Beauty landscape as possible. Delivering consistent, trustworthy reporting that aligns stakeholders on shared metrics and business language, as well as proactively developing innovative solutions that provide new insights into market trends and category dynamics, driving data-informed decision making across the organization.

EDUCATION

2014 — 2018

Concordia University

Bachelor of Commerce (BCom), Logistics, Materials, and Supply Chain Management

2012 — 2014

Vanier College

DEC, Business/Commerce, General

ABOUT MATTHEW DI MINNO

Currently a Category Analyst leveraging BI tools to create impactful dashboards and reports that help to showcase what is currently happening within the Canadian CPG market.Personal projects include Excellency.ca, a hub for Excel & Google Sheets resources and training material.

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