Matthew Deinhardt
Marketing and Communications Manager @Tulane School Of Science And Engineering
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WORK HISTORY
Marketing and Communications Manager @Tulane School Of Science And Engineering
New Orleans, LA, US
Lead marketing efforts to elevate School of Science & Engineering (SSE) brand.• Increase SSE master\'s programs and certificate enrollments.• Communicate the Dean\'s messages at key moments throughout the year.• Develop and nurse brand new school newsletter to segmented target audiences.• Stand up and expand social media presence for LinkedIn, X, Facebook, and Instagram.• Manage a team of three marketing associates and several external contracts and designers.• Revamp website layout and optimize user experience.• Create an annual report and school brochure to highlight successes and communicate to students, alumni, faculty, staff, partners, etc.• Craft new language and copy for posters, mailers, postcards, eblasts, flyers, and other digital and physical marketing pushes.
EDUCATION
Tulane University - A.B. Freeman School of Business
Master of Business Administration - MBA, Business Administration and Management, General
Manhasset High School
High School Diploma
Université Montpellier III: Paul Valéry
French Language and Culture
William & Mary – Raymond A. Mason School of Business
Bachelor of Business Administration - BBA, Marketing
Université Sorbonne Nouvelle
Diplôme Universitaire de Langue Française Program, French Studies
William & Mary
BBA, Marketing & French with a Concentration in International Business
SKILLS
ABOUT MATTHEW DEINHARDT
I am an energetic, creative marketing and communications professional with over 10 years of experience promoting, planning, and executing major national events as well as managing ongoing smaller events. I thrive working in fast-paced team environments through exercising leadership and collaboration. I am a leader with proven capability of meeting tight deadlines, while consistently delivering an exceptional performance. As a lifelong learner, I am always looking for new opportunities and experiences to grow!Principal Areas of Expertise Include:Digital Marketing | Marketing Communications | Event Execution | Grant Writing | Fundraising | Financial Reporting | Market Analysis | Client Relations | Strategic Planning | Campaign Management | Paid Media | Social Media Account Administration | Web DesignTechnical Skills:Proficient in Salesforce, Pardot, Marketing Cloud, MS Office, Teams, Asana, Falcon, Google Docs, Google Analytics, LinkedIn, Sprout Social, Hootsuite, SEO, and email management platforms (Eloqua, Litmus, HubSpot, Magnet Mail, and Salsa CRM) to reach and grow audiences, while maintaining and increasing financial ROI. Built and managed personal consulting website, owning several domains, via WYSIWYG platform. Marketing and Business Skills:Hired and supervised new marketing teammates, consultants, and interns in a managerial capacity.Conducted focus groups, Internet surveys, interviews, and marketing research to develop and implement company reports. Trended hashtags on multiple occasions along with celebrity and political engagements, helping increase B2B and B2C brand awareness and outreach.In the Workplace:Open-minded, engaging, outspoken and communicative, I am someone who is neither afraid to speak up and contribute ideas, nor ask questions. I am a supportive and loyal teammate who likes to work in a positive, fun, smiling environment. While a committed worker, I also know how to be silly and not take myself too seriously when appropriate to engage in a proactively positive workspace-I believe my passion for learning and interacting with people enables me to have the drive necessary to both lead and work within a team, with a can-do attitude. I show up ready to dive in, look forward to chances to channel my energy and skills to effect palpable and measurable change in the organizations I work with and support.
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