Matt Hoffman

About Matt Hoffman

I’m a Senior Program and Engagement leader with 10+ years of experience driving complex, cross-functional initiatives across enterprise organizations. I specialize in leading high-visibility programs that sit at the intersection of operations, customer experience, and revenue strategy.Most recently, I led enterprise retention communications during pricing adjustments impacting 16M+ customer accounts at AT & T. This initiative required alignment across Marketing, Product, Legal, Compliance, and Analytics to mitigate churn risk and protect recurring revenue at scale. I drive structured execution in ambiguous environments — bringing clarity to timelines, governance, stakeholder decision-making, and measurable outcomes.My background spans enterprise CRM programs, digital transformation, client engagement, and operational scaling across Fortune 100 environments. I’m particularly energized by roles focused on revenue operations, customer lifecycle strategy, support tooling, and large-scale cross-functional program delivery.

Experience

1. Client Partner Senior Program Manager (Contract)

   AT&T

   Nov 2023 — Present

   Lead AT & T’s enterprise onboarding and lifecycle CRM portfolio, governing a high-volume, automated ecosystem supporting customer acquisition, product adoption, and upsell initiatives across national markets.Own strategy intake, roadmap governance, and cross-functional execution for a six-touch onboarding journey (50K+ monthly sends), managing bi-monthly enhancements across English and Spanish variants in partnership with Hispanic marketing, brand, and legal stakeholders.Direct complex, multi-partner integrations across Apple, Samsung, Citi, and Oracle, ensuring alignment of promotional strategy, compliance requirements, and platform-specific messaging within regulated environments.Oversee geo-targeted and sponsorship-driven activations (NBA, College Football Playoffs) delivering localized deployments reaching 100K–200K+ customers per initiative.Lead integrated cross-functional teams spanning program management, creative, analytics, marketing operations, engineering, and translation partners, driving delivery governance, risk mitigation, and resource alignment in a matrixed enterprise environment.Led enterprise retention communications supporting pricing adjustments impacting 16M+ customer accounts, aligning Marketing, Product, Legal, Compliance, Analytics, and Operations to mitigate churn risk across high-sensitivity segments.Recognized for maintaining operational stability, executive visibility, and structured decision-making across legal, brand, product, and technology stakeholders during high-change enterprise initiatives.

Education

• Project manager Academy

  Certification, Project Management

  2016 — 2016

• Michigan State University

  Bachelor of Science, Health and Economics

• Project Management Academy

  Certificate of Completion, Project Management

  2015 — 2015

Skills

• Social Networking
• Budgeting & Forecasting
• Microsoft Excel
• Recruiting
• Schedules
• Financial Analysis
• Budgets
• Microsoft Office
• Project Finance
• Risk Management
• Client Billing
• Requirements Management
• Research
• Business Analysis
• Public Speaking
• Staff Scheduling
• Advertising
• Schedule Development
• Marketing
• Cross-Functional Team Leadership
• Marketing Strategy
• Event Planning
• Leadership
• Client Relations
• Document Management
• Healthcare Management
• Access
• Project Management
• Project Estimation
• Scope Management
• Financial Reporting