Matthew Cooper
- Role
- Game Designer at Meta
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Matthew Cooper
I\'m passionate about designing the systems that keep players coming back: progression…
Experience
Game Designer
Feb 2022 — Present
Led vision, strategy, and design for Horizon\'s Core Loop: a platform-wide quest and progression ecosystem that drove increased retention and engagement, becoming the second-highest driver on Horizon Mobile (+20% Time Spent,+8.4% MAU,+546K MAU via partner integrations). Authored an 18-month roadmap for VP-level leadership and guided a cross-functional team of designers, engineers, and artists from concept through launch- Created Horizon\'s virtual economy from the ground up: Meta Points (soft currency), a reward tiering system, and a sustainable reward pipeline. Partnered with leadership to align Meta Points with Meta Credits (hard currency) into a coherent dual-currency system- Designed gamification for diverse, non-gaming audiences across VR & Mobile: users on the platform for socializing, building, therapy, and self-expression. Developed frameworks around intrinsic & extrinsic player motivations and educated leadership and peers on behavioral psychology to build alignment across the org- Designed and implemented hundreds of quests and rewards with logic-driven selection, repeatable pools, starter quests, and seasonal events (Halloween, Winter, Spring Fest, Summer Carnival). Partnered with art leadership on rewards including avatar clothing, emotes, stickers, and fantastical avatars- Defined game design direction for AI-powered creator tooling: Prompt to Character (generating game-ready 3D characters from text prompts), AI-driven creator analytics, and evaluation rubrics to measure agent quality. Applying AI across research, prototyping, and daily workflows to accelerate design processes- Shaped the game design org by defining role profiles, identifying skill gaps, and building Coaching Circles (8 curriculum modules) to upskill cross-functional partners on design principles- Consulted across workstreams: Pets, FB-to-Horizon campaigns, localization & CD, Asset Library strategy, and live events supporting Connect 2024 & 2025.
Skills
- Wii
- Game Balance
- Xbox 360
- Social Games
- Computer Games
- Game Development
- Game Design
- Online Gaming
- Multiplayer
- Game Mechanics
- Video Games
- Gameplay
- Mmo
- Level Design
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