Matthew Marquez
Manager, Account Management @Mattel, Inc.
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WORK HISTORY
Manager, Account Management @Mattel, Inc.
El Segundo, CA, US
Served Mattel’s Vehicles portfolio (Hot Wheels, Matchbox, Disney Pixar Cars, Thomas & Friends) as the account point of contact for Kid and Parent/Shopper global brand campaign development and execution- Drove Hot Wheels\' multi-language entertainment and advertising asset creation pipeline to enable achieving media performance KPIs and regional POS targets, contributing to the brand’s continued record growth- In partnership with marketing, brand creative, and consumer insights, authored the revised brand foundation for a major relaunch, grounding a historic brand in the truths and needs of today’s Kid and Parent audiences
EDUCATION
UCLA
Bachelor’s Degree, Economics
SKILLS
ABOUT MATTHEW MARQUEZ
Experienced account management and global integrated marketing professional with a demonstrated history of working with entertainment and Fortune 500 clientele, specializing in digital media, audience growth, content analysis and monetization, project management, and multi-platform strategy development, with an Economics background from the University of California, Los Angeles.
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