Matthew Clark
Founder & Creative Director @Subplot Design Inc. Creative Certainty
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WORK HISTORY
Founder & Creative Director @Subplot Design Inc. Creative Certainty
CA
Subplot is a leading Branding & Packaging Design firm that specializes in solving tough problems for demanding clients in highly competitive world markets. Savvy marketers are demanding tangible results that grow their business. And they need to connect with consumers who are looking for brands to trust, to love and that add value to their lives. We ensure success with Creative Certainty®: smart, consumer-focused strategy that is brought to life with inspiring, breakthrough design. From our home base in Vancouver, BC, our partners are hands-on with every project; verbal & visual branding, corporate identity programs, packaging systems, campaigns, video and of course, more.
EDUCATION
The University of British Columbia
BFA
St. George's School
10-12
ABOUT MATTHEW CLARK
Matthew took a circuitous route to design. Prepping in high-school for a medical career, he sat on the fence by enrolling in both advanced biology and studio art before fully switching to a fine art major with concentrations in psychology and literature, and graduated with a Bachelor\'s degree (honours) in Fine Arts in 1992 from the University of British Columbia. Having already started a one-man design firm in 1989 during university, Matthew joined DDB Canada\'s design division, karacters, in 1994, moving up the ranks to Associate Creative Director, focusing on consumer, packaging and retail design. Matthew\'s passion and commitment to breakthrough creative has been recognized in local, national and international design shows and publications, including Applied Arts, HOW International, Graphis, New York Festivals, Mobius Awards, ID, Good Design Awards, Graphic Designers of Canada, Advertising and Design Club of Canada, Lotus Awards, Lurzer\'s ARCHIVE, the London International Advertising Awards and Pentawards. Matthew\'s work is also part of the permanent collections of the Chicago Athenaeum Museum and the Design Exchange. Matthew is an accredited professional member of the Graphic Designers of Canada (GDC) and the Association of Registered Graphic Designers (RGD); contributes regularly to industry publications including Applied Arts, Design Edge Canada, Marketing and Strategy magazines; and is a frequent portfolio reviewer, design awards show judge and public speaker on design and branding.
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