Matthew Cabaj
Group Creative Director @Superside
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WORK HISTORY
Group Creative Director @Superside
Leading creative and ai enablement across a global team serving 30+ clients. Responsible for how creative teams work, not just what they make; embedding AI into the creative process at scale while keeping the quality bar high.Part creative leadership, part systems thinking, part obsessive tinkering with what AI can actually do for the people doing the work.
EDUCATION
MacEwan University
Diploma, Design & Illustration
MacEwan University
Humanities, English, Philosophy
SKILLS
ABOUT MATTHEW CABAJ
Full-stack creative director blending brand strategy, design, motion, and storytelling to build brands that perform and endure. Over the past decade, I’ve led creative across brand, digital, and advertising — with the past 4 years focused on scaling growth for emerging DTC and consumer brands.I think in systems, design for outcomes, and build with care. My work lives at the intersection of story, craft, and growth — and I’m always exploring how tools like AI can expand creative possibility.The best ideas come from context, curiosity, and mutual respect. Everything else is noise — and breaking through it is the real craft.
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