Matthew Butcaris
- Role
- Vice President, Digital Acquisition & Partnerships at Dynata
- Location
- Seymour, CT, US
- LinkedIn followers
- 500 followers
About Matthew Butcaris
Digital strategy executive with a successful record of developing and executing…
Experience
Vice President, Digital Acquisition & Partnerships
Nov 2015 — Present
Lead and advance Global Digital Acquisition and Partnerships team. Manage a $20 million annual global member acquisition budget distributed across diversified digital media portfolio including affiliate partners, PPC platforms, content vendors, video influencers and social media advertising. Cost management of all digital functions including digital media buys, member rewards and CRM tool. Build, manage and grow partner relationships and uncover new business opportunities within current Partnership program.
Skills
- Market Research
- Marketing
- Landing Page Optimization
- Online Marketing
- Web Analytics
- Marketing Strategy
- Interactive Marketing
- Management
- Strategy
- Social Media Marketing
- E-Commerce
- Digital Media
- Email Marketing
- Strategy Development
- Online Advertising
- Digital Marketing
- Google Analytics
- SEO
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