Matthew Richards Bull

Ecommerce & Marketing Leader | $200M+ P&L Oversight | Experience Scaling Businesses From $0 to $20M+ in 1 Year | Growth-Driven, Team-First, Customer Obsessed

Role
Category Team Lead - Personal Care at TikTok
Location
Los Angeles, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Matthew Richards Bull

I\'m a growth-focused ecommerce and marketing leader with 10+ years scaling digital businesses across DTC, Amazon, TikTok Shop, and retailer.com marketplaces. I\'ve built categories from $0 to $20M+ in one year, led high-impact teams of 15+, and managed $200M+ P & Ls and $50M+ marketing budgets. I bring a blend of strategic vision and hands-on execution.I thrive at the intersection of creativity, data, and customer insight—building brands people love and teams that outperform. My experience spans toys & games, beauty & personal care, cleaning, and men\'s apparel, but my approach is channel-agnostic and results-driven.

Experience

  1. Category Team Lead - Personal Care

    TikTok

    Nov 2023 — Present · Los Angeles, CA, US

Education

  • University of California, Berkeley - Walter A. Haas School of Business

    MBA

  • University of Southern California - Marshall School of Business

    BS

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Matthew Richards Bull — Category Team Lead - Personal Care at TikTok in Los Angeles, CA, US | Unifers