Matthew Richards Bull
Ecommerce & Marketing Leader | $200M+ P&L Oversight | Experience Scaling Businesses From $0 to $20M+ in 1 Year | Growth-Driven, Team-First, Customer Obsessed
- Role
- Category Team Lead - Personal Care at TikTok
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Matthew Richards Bull
I\'m a growth-focused ecommerce and marketing leader with 10+ years scaling digital businesses across DTC, Amazon, TikTok Shop, and retailer.com marketplaces. I\'ve built categories from $0 to $20M+ in one year, led high-impact teams of 15+, and managed $200M+ P & Ls and $50M+ marketing budgets. I bring a blend of strategic vision and hands-on execution.I thrive at the intersection of creativity, data, and customer insight—building brands people love and teams that outperform. My experience spans toys & games, beauty & personal care, cleaning, and men\'s apparel, but my approach is channel-agnostic and results-driven.
Experience
Category Team Lead - Personal Care
Nov 2023 — Present · Los Angeles, CA, US
Education
University of California, Berkeley - Walter A. Haas School of Business
MBA
University of Southern California - Marshall School of Business
BS
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