Matthew Brown
Senior Content Strategist (Global) @Dyson
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WORK HISTORY
Senior Content Strategist (Global) @Dyson
Global content strategy across all of Dyson\'s product categories. Including:• Development of creative strategy for new product digital content.• Scoping and refining campaign briefs supplied by commercial category marketing teams.• Identifying actionable insights from user testing, commercial briefings, audience data, social media listening tools, and a wide range of other sources.• Generating creative ideas and concepts for content – driven by data and designed to inspire a click, a share or a smile. • Briefing creative teams on content requirements, audience insights, best practice and social media trends.• Gathering performance data and using it to make thoughtful adjustments to creative. • Briefing external agencies.• Sharing knowledge with Dyson’s regional Centre of Excellence teams.
EDUCATION
The University of Sheffield
BA
The University of Sheffield
Master of Arts - MA
SKILLS
ABOUT MATTHEW BROWN
I’m a content strategist with a track record of delivering impactful, award-winning…
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