Matthew Borza

About Matthew Borza

Empowering Businesses Through Digital MarketingMy MBA from Point Loma Nazarene University instilled in me the importance of looking beyond profit and embracing the triple bottom line—people, planet, and profit. This mindset fueled my passion for making a positive impact on my community and my beloved home, San Diego. With this vision, KriXis Consulting was born.What We Do at KriXis ConsultingAs a web-based digital marketing agency, we specialize in strategies that drive visibility, engagement, and conversions for businesses of all sizes. Website Development & Design • A website is more than just a digital storefront—it’s the foundation of your brand’s online presence. We design high-performance, visually compelling websites that are optimized for user experience, speed, and conversions. Whether it’s a corporate site, e-commerce store, or custom platform, we ensure it aligns with your business goals. Search Engine Optimization (SEO) • A great website is only effective if people can find it. We implement proven SEO strategies to increase search visibility, helping businesses rank higher on Google, Bing, and other search engines to drive organic traffic and leads. Pay-Per-Click Campaigns (PPC) • PPC allows businesses to target highly specific audiences based on keywords, ensuring that ad spend translates into measurable ROI and customer acquisition. Conversion Rate Optimization (CRO) • Online users have short attention spans. CRO helps streamline the user experience, increasing conversion rates by eliminating friction points in the sales funnel. Social Media Strategy & Management • Many businesses are on social media but struggle to be seen. We craft data-driven strategies that grow brand presence on Facebook, Instagram, Twitter, LinkedIn, and Pinterest—turning followers into loyal customers.Why KriXis Consulting?These services fall under the umbrella of digital media marketing, which is rapidly replacing traditional marketing methods. Online leads are the future, and we’re at the forefront of this transformation.At KriXis Consulting, I proudly stand behind every project we take on. We are results-driven, dedicated to customer satisfaction, and committed to delivering excellence in everything we do.Let’s connect and discuss how we can help your business grow!\"I have always believed in treating everyone better than I would want to be treated, and that it would return 10-fold.\"- Doug Kaleugher

Experience

1. President

   Krixis Consulting

   Nov 2013 — Present · San Diego, CA, US

   Founded digital marketing company focusing on the machining and manufacturing industry, which grew into being the industry leader for our niche. • Developed company website, grew a market presence on multiple social media platforms, engaged local business owners, and recruited talent with technical experience to further business capabilities. • Lead development of solutions for clients, including project kick-off with SEO, CRO, PPC, content marketing, social media strategy, setting marketing goals, and managing project plan.• Manage daily business operations, including financial management, marketing, and client relationships that led to retainers, proving customer satisfaction.• Conducted in-depth market segmentation research to determine best cross-industry platforms with highest customer engagements. • Developed and utilized KriXis methodology to evaluate/gauge potential customer’s interest, creating evidence-based marketing strategies. • Developed comprehensive ROI data using measurements such as Google Analytics, demonstrating the effectiveness of implementing our new strategies along with providing the ability to make real-time adjustments to positively affect the bottom-line.• Established and implemented a multi-phase hiring process to ensure the formation of a highly capable team, allowing team members to focus on one particular task.• Created a results-proven training program to maximize each individual hires current skillset, focusing on building upon skills needing improvement.

Education

• Copenhagen Business School

  Study Abroad Program, International Business

  2011 — 2011

• Point Loma Nazarene University

  Master of Business Administration (MBA), General

  2013 — 2014

• Greater Latrobe

  High School

  2003 — 2007

• Penn State University

  Bachelor of Science (BS), Business Administration and Management, General

  2007 — 2012